There are a few things robots are starting to do better than humans: Their bandwidth, power, and automated processes make sense in these roles, and can out-perform the manual efforts of humans. We can draw a parallel here to the task of Account-Based Everything. There is no doubt that some things, such as building relationships with target buyers, injecting personality into our messages, and adding a personal touch to client engagements can never fully be replaced by automation.

By Jon Miller
Read the source article at leadspace.com

    Related Posts

    ABM and AI – A reality check
    How to optimise your sales team for Account Based Selling
    Does Size Matter?

    Leave a Reply