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Marketing Technology

ABM and AI – A reality check

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water   First of all, apologies for going back to a prediction piece! We’re already almost halfway through...
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AI and ABM – The Perfect Pairing

At its core, ABM is fine tuning your accounts like they’re a rare Italian motorbike. A lead generating, rare Italian motorbike. Understanding the unique needs of your bike, in detail, ensures...
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Is ABM The Next New Fad?

Unlike our brothers and sisters in consumer marketing, we’re so starved of tech that we B2B marketers will get excited about anything new. When ABM came along, it was a...
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ABM: Old Concept, New Strategy

ABM isn’t new, it’s as old as direct marketing itself. However, the landscape has changed so dramatically, that the archaic physical methods of contact (sending brochures and picking up the...
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