Is Sales From Mars, And Marketing From Venus? They Don’t Have To Be!
So sales and marketing, a bit like women are from Venus and men from Mars, right? Well, we don’t think that’s the case anymore. However, there are still exceptions to... Read More
ABM Strategy, It’s Easy As 1-2-3
ABM, ABM, ABM is all we’ve been hearing at the moment. But it finally feels as though 2016 has seen B2B marketers strategising it into their business. However, this doesn’t... Read More
Approaching ABM From A Content Marketing Perspective
In B2B, we are all guilty of creating wallpaper content. Bits of content that could be from anyone, and whilst informative, it creates more noise than help. With ABM, the... Read More
Beyond The Account List: How You Can Use Data To Drive Your Account-Based Marketing Program – Madison Logic
ABM Guru says: In the past few years, the importance of harvesting data has been emphasized by the world’s leading B2B marketers; but, how do you use this data to... Read More
Why marketers must be data-driven
ABM Guru says: Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains... Read More