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Data and Insights

ABM and AI – A reality check

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water   First of all, apologies for going back to a prediction piece! We’re already almost halfway through...
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ABM: Old Concept, New Strategy

ABM isn’t new, it’s as old as direct marketing itself. However, the landscape has changed so dramatically, that the archaic physical methods of contact (sending brochures and picking up the...
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