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Content Execution

ABM: Old Concept, New Strategy

ABM isn’t new, it’s as old as direct marketing itself. However, the landscape has changed so dramatically, that the archaic physical methods of contact (sending brochures and picking up the...
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Why ABM Is Such a Hot Topic

ABM Guru says: Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive and measureable results. As Marketing Land...
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