Study: Less Than 20% Of Companies Can Track Leads Through The Funnel

ABM Guru says: The findings also show that as teams struggle to create measurement models that highlight funnel performance, that struggle is having a significant impact on sales performance as well. Only 6% of respondents believe their sales teams would classify their leads as “great.” Close to three-quarters (73%) stated their leads would be graded as “below average.”

Additional findings from the report include: 73% stated that they do not have a revenue cycle model in place for complete pipeline reporting; and 81% of respondents expect their marketing budget to increase in the coming year. “The technology that we’ve been relying on …

By Brian Anderson
Read the source article at Demand Gen Report

    Related Posts

    ABM and AI – A reality check
    Building Your ABM Roadmap
    Account-Based Marketing Budget Approval [And How To Get It]

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.