ABM Guru says: Individual analytics can help marketers develop a stronger understanding of a client’s interests.
Understandably, every marketer today seems to be enamoured with big data. The insights provided by big data can affect everything, from how companies structure their online content to guiding entire campaigns. But while big data provides actionable insights into the big-picture questions, it can’t provide all the answers.

By Ben Graham
Read the source article at ITProPortal

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