DemandGen Radio » Blog Archive » #1: The Rise of Account Based Marketing (ABM)

In this inaugural episode, DemandGen Radio host David Lewis is joined by one of the founding fathers of Modern Marketing, Jon Miller, co-founder of Marketo and now the founder and CEO of Engagio – an account-based marketing platform that orchestrates outbound interactions across departments and channels.

Jon and David discuss the genesis behind starting Engagio following Jon’s tremendous success as co-founder of Marketo and the current state of ABM.

By PodBean Development
Read the source article at DemandGen Radio

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