What is account-based marketing? ABM has been generating quite a bit of buzz in the B2B marketing community over the last couple years—and for good reason. ABM increases marketing and sales alignment and leads to closing bigger deals with individual customers, by rejecting the wide-net strategy of broadcasting messages to huge audiences in favor of targeting individual customer accounts on a 1:1 basis.
By Steven Aguiar
Read the source article at blog.bluewing.co