B2B marketing has been touting account-based marketing (ABM) as a key strategy that is helping to fine-tune prospects that are ideal for your solution. The tactic can provide an effective avenue for creating meaningful campaigns that appeal to these prospects, enabling you to increase your conversions. Just because more people are investing in ABM because of its success rate doesn’t mean all these marketers are moving forward and using the concept of ABM correctly.

By John Rampton
Read the source article at Oracle Blogs

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