Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing.
But while content marketing seems straightforward, actually measuring its success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
By Jacob Warwick, jacobwarwick
Read the source article at contentmarketinginstitute.com